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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. CPA: Cost-per-Action. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. WOM: Word-of-Mouth. B2B: Business-to-Business. Examples: Salesforce.com, Google.