Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Linkedin. Share this on Facebook. Share this on Reddit.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Layering on social media tactics for support can also decrease your contact center costs. Tweet This!

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

B2B Marketing Zone Posts

JULY 7, 2010

Cost: Free trial, $50/month for Standard plan, $100 for Enterprise. Cost: Free. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40