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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

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Google Ads: The Definitive Guide (2018 Update)

SendX

If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Source: [link].

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The Ultimate Guide to Video Marketing

Hubspot

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why is this important? But, don’t fret. What has 2018 seen? Expert Interviews.

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11 Best Video Conferencing Software

Single Grain

Cost: Starts at $0/month. Video conferencing and conference calls are nothing new, but there’s never before been a time in which they’ve been such a necessity. And that means picking the right software for your needs is essential to ensuring that you and your business sail smoothly through these turbulent waters. Annual commitment required.