Buzz Marketing for Technology

MAY 22, 2013

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. Clearly Amazon and Wal-Mart have different product sets.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. An Amazon sale is completed in as few as two or three clicks. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Tomorrow People

NOVEMBER 21, 2018

Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center. Antonia set out to reorganize the content marketing strategy , aligning it to personas and putting the customer at the heart of Thomson Reuters’ marketing function.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. Understanding the Basics.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Understanding the Basics.

Personalization 62

Personalization Content Marketing Amazon Content 62

Scoop.it

NOVEMBER 2, 2023

Think about how Amazon compels you to spend more than you intended every time you open the website–that’s the power of understanding consumer behavior. Customers expect this cross-platform personalization everywhere, from website designs and mobile optimization to social media and content marketing.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

PureB2B

MARCH 16, 2021

So you’ve got your content marketing basics down to a T. Making Content Personalization Practical. It gives you different content that will be different from ones it gives to the rest of your family, according to your preferences. Research your customers to create personas that will help you understand what makes them tick.

Personalization 62

Personalization Tips Amazon Content 62

PureB2B

MARCH 16, 2021

So you’ve got your content marketing basics down to a T. Making Content Personalization Practical. It gives you different content that will be different from ones it gives to the rest of your family, according to your preferences. Research your customers to create personas that will help you understand what makes them tick.

Personalization 62

Personalization Tips Amazon Content 62

Tony Zambito

OCTOBER 27, 2018

Many customer experience efforts by B2B organizations have content marketing as a cornerstone for such initiatives. In a previous article , I mentioned that one of the most heavily produced forms of marketing advisory content has to do with mapping content to the buyer’s or customer’s journey. It is bleeding over into B2B.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? Microsoft, along with other big AI players like Google, Meta and Amazon, will continue to integrate AI tools into our everyday workflows and the platforms we frequently use. Microsoft is also working on rolling out Copilot to SMBs.

Marketing AI 93

Marketing AI Enterprise Management Ethics Sample 93

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Adobe Experience Cloud Blog

MARCH 30, 2017

Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. Have you spoken with your personas lately? Hey there, persona hoarder. Why is that?

Planning 48

Planning Buyer Personas Marketo Thought Leadership 48

Marketri

JANUARY 29, 2024

Just like Amazon knows what you’re likely running out of and need to order next, buyers expect the same personalization with B2B purchases. And it’s not just impacting marketing execution; more companies are serving up all AI-created content, too. But content that’s fully AI-generated won’t do the trick.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Zoominfo

FEBRUARY 2, 2021

Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Persona Actions and Customer Journey Analytics. More on this–and all things offer expansion–in this month’s upcoming content.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Martech

FEBRUARY 7, 2024

As agile marketing teams progress into the future, I predict that team members will become more strategic and well-rounded and utilize AI as additional “team members” to perform more mundane tasks, such as ideating on content or drafting an email.

Marketing AI 109

Marketing AI Paid Search Agency Cross-Selling Ethics 109

Heinz Marketing

JUNE 30, 2020

What is content marketing? Content marketing is the lifeblood of your entire organization. In fact, content marketing isn’t really any one thing at all. It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey.

Top of Funnel 97

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 97

Hubspot

JUNE 3, 2020

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. I mean, just what drives all this highly adaptive content?

Personalization 65

Personalization CMS Development Work Management Marketing Management 65

Zoominfo

JULY 25, 2018

Use the resources available to develop buyer personas. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles. Simply creating buyer personas is not enough. If so, did they click through to any specific content? 3. Create and distribute personalized follow-up content.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. Invest in your content. Storytelling is one key element in a broader tactic, content marketing. Guest post by Natasha Lane. Show off your proof.

Ad Building 243

Ad Building Branding Brand Identity Tips 243

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

SnapApp

MARCH 13, 2015

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. But there are three key areas where hooking in your buyer personas will make a big difference.

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

Onalytica B2B

SEPTEMBER 12, 2017

Once you have used this combined method to identify your influencers, much like all marketing, it is very important to segment these into specific personas in order to approach and deal with them in the most effective way. Influencer Persona types. Content needs to be exclusive.” Brand Advocates – 1 to ∞ followers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Zoominfo

FEBRUARY 2, 2021

Not to mention the temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. More on this–and all things offer expansion–in this month’s upcoming content. As a consumer, you know that cross-selling works. They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Onalytica B2B

APRIL 3, 2018

An influencer’s role, type and persona also plays a huge role in determining whether paying an influencer is entirely necessary. We have categorised influencers across three areas: 1) influencer role 2) influencer type and 3) influencer persona. What kind of content do they tend to post? Wondering what the differences are?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

SendX

OCTOBER 20, 2020

it’s important that the content is meaningful and resonates with customers. It was tailored to a specific persona, using fonts, colors, and imagery that appeals to their customer base. Source: amazon.com Amazon asks customers for reviews via a short online survey.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

Brightedge

FEBRUARY 15, 2022

Although some of the basics for optimization will remain consistent across search engines, like a focus on quality content and user experience, other factors will differ. When it comes to expanding internationally into non-English speaking markets, foreign-language content will form the basis of your search marketing strategy.

Practices 141

Practices SEO Best Practices Domain 141

Martech Advisor

OCTOBER 25, 2019

Are you struggling to create content that resonates with your target customers? Abhishek Talreja, Founder of Prolific Content Marketing explores five unique strategies to create audience-centric content, geared to get results for your business. In today’s times, almost every business is producing content.

Marketing AI 57

Marketing AI Content Analysis Buying Cycle 57

Contently

JANUARY 24, 2023

While consumers may still use Google for web browsing, they also turn to Amazon to research products, to Instagram for trends, to TikTok for fun videos, and to ChatGPT , the natural language chatbot from OpenAI, for unbranded search queries. User-generated content (UGC) in the form of reviews or social media posts feels more authentic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with. Take Amazon and Netflix, for instance. Want more e-commerce tips?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. After all, if you can’t get your audience to take action — like reading your content or making a purchase — what’s the point of your work? . Every content creator relies on the skills of persuasion to successfully attract and engage with an audience.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

SmartBug Media

APRIL 2, 2020

You want to make sure you’re driving the right personas. This tends to happen when internal staff—the marketers and salespeople—create a list of topics that they think their buyers care about but use a lot of jargon that their buyer personas may not have heard of yet. Persona development keyword research is all done in a bubble.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 30, 2016

Check out this recent interaction: To get started with an approach like this, identify your audience personas and communicate with them on their preferred channels. 7) Amazon Prime: Use subscriptions to bolster the experience. Which is exactly what Amazon created in the form of Prime.

Amazon 52

Amazon Branding Brand Identity Marketing & Strategy 52

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy? Like Surveying on Steroids.

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Intent Data Intent Customer Surveys Content 59