The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. Click the book images to be hyperlinked to Amazon. Ruth P.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 10) Buyer Persona. 18) Content. 24) Cost-per-Lead (CPL).
Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
OCTOBER 4, 2016
Direct mail marketing campaigns can lead to a number of beneficial outcomes, such as increased lead volume, site traffic, demo signups, sales, and more. But before you walk through the content and logistics of your campaign, it’s important to determine which objectives matter most. Here are some examples to help you get started: To generate 200 new sales leads over 8 weeks.