persona Amazon Content CTR Lead Capture 
Adobe Experience Cloud Blog
JULY 9, 2018
Here are some different ways to segment an email subscriber list: Demographics: Certain demographics like age, gender, job title, and other information that informs your buyer personas can be a good way to segment customers and customize messages. Interests: This is a big one, and Amazon is a prime example of the impact it can have.
Hubspot
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 10) Buyer Persona.
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