7 Tips for a Successful PPC Landing Page
The Point
JANUARY 25, 2012
If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. If the offer is a video, show screen shots. The more detail, the better.
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