Smashmouth Marketing

JUNE 11, 2010

Note that all of the links are to Amazon, should you choose to purchase them. Ardath spends a considerable amount of time discussing what she calls "Contagious Content," and with good reason - she understands the importance of content that spurs the prospect to move from reading to engaging.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

OCTOBER 8, 2009

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. But things go in cycles.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. But things go in cycles.

Gartner 100

Gartner Social Media Social Marketing Planning 100