Customer Experience Matrix

APRIL 21, 2016

These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation. Key features include customer-level data collection via on-page scripts, and applications for marketing tasks such as sending an email, delivering in-app messages, or building Web a/b tests.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

JULY 3, 2014

Of these technologies, content creation, dynamic assembly and delivery are extensions of the company’s original email functions. StrongView has stepped up to the challenge by building a data store using Amazon RedShift. All these functions require a much larger, more flexible data environment than a traditional email system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. These fall under two major headings of content marketing and lead management. This is the concept of “Demand Process Integration”, which he calls a framework to connect content management with lead management so they reinforce each other.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Customer Experience Matrix

APRIL 15, 2014

When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. [more cheers] I’m guessing this sounds like gibberish to at least some of you. Fair enough.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

OCTOBER 10, 2009

Combine data from multiple sources: PrismCubed provides a wizard to connect with different data sources, including SQL Server, Oracle, CSV files, Excel and Amazon S3 logs (which earns them extra coolness points). Share applications: Users can export dashboard contents to Excel tables or can copy an entire dashboard as a static PDF.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

AUGUST 4, 2022

And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon. And AI can go beyond just identifying a data type, to extracting meaning from unstructured or semi-structured contents. Fourth, find ways to create more content.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

DECEMBER 30, 2021

Here's a sampling of that competitive landscape: I also suspect that companies like Snowflake, Amazon Web Services, and Google Cloud Services, which now position themselves as providing one piece of a “composable” solution, will eventually add features that match what the independent component providers now offer.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Customer Experience Matrix

JANUARY 24, 2018

Some CDPs handle very high data volumes in structured databases such as Amazon Redshift. It does not include content delivery, which is typically handled outside of the CDP. Content selection. The system can select appropriate marketing or editorial content for individual customers during a real-time interaction.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MARCH 3, 2017

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). Match content to individuals. Push results to other systems.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

MAY 14, 2017

Current frontiers for orchestration systems are journey orchestration, which is managing the entire customer experience as a single journey (rather than disconnected campaigns), and adaptive orchestration, which is using automated processes to find and deliver the optimal message content, timing, and channels for each customer.

Privacy 120

Privacy Work Management Marketing Management Conference 120

Customer Experience Matrix

MARCH 19, 2014

SiteCore and SDL are moving in similar directions from a base in Web content management. Of course, today''s real giants in compiling customer data are the companies like Google , Facebook , and Amazon. ExactTarget, Responsys, and Neolane all did this before they were acquired.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Buy Advertising Agencies 120

Customer Experience Matrix

JUNE 22, 2015

But AudienceStream incorporates several layers of persistent data, including semi-structured raw data in AudienceStore and EventStore (using Amazon Redshift), structured data in EventDB and AudienceDB, and an access layer in the AudienceStream iDMP (Data Management Platform). - the system tracks individuals.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2017

Testing features let users define a test duration, evaluation criterion, and content versions. It uses Amazon SNS to send push messages. Personalization variables can be built with a scripting language or by inserting pre-built objects. The vendor plans to add direct mail and browser push channels in the future.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

DECEMBER 21, 2011

(Before I change topics, other key points about Empathy Logic are: product is about one year old; uses Pentaho open source software for data integration and business intelligence; runs on the Amazon EC2 cloud infrastructure; and charges $10,000 to $20,000 per month for its services.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2009

But users can change the contents by selecting different dimensions (e.g., This also imposes some practical limits—we’re probably talking in the multi-gigabyte range—even though youcalc runs in the Amazon data cloud, which gives it access to very large servers. date range) and metrics (e.g. visits, new visitors, bounces, etc.).

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

MAY 1, 2018

Washington Post finds paid reviews are common on Amazon , despite being officially banned. Remember they’re also motivated by tough laws in Germany and France enacted early this year, which require to remove illegal content within 24 hours. Amazon continues to offer amazingly intrusive concepts with little evidence of pushback.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

JANUARY 27, 2018

Further muddying the waters, social and ecommerce companies (Facebook, Amazon, and eBay) topped NetBase’s list of most loved brands while Google ranked just 29th. Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter. Even more extreme, Bambu found just 2.3%

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153