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Staying Ahead of the Personalized Marketing Curve


The fact that most articles about personalized marketing (at least the ones I’ve read) reference Netflix or Amazon as the pinnacle of personalized marketing doesn’t help. Is it pretty cool that Amazon has the ability to basically guess what I want to buy at any given second? In comparison, being everywhere might sound a little easier–and it is. according to StoryBase.

The Coming Mobile Payments Revolution

Manhattan Marketing Maven

  Now the growing penetration of smart phones, the widespread use of phones to comparison shop, share price or product features or accept discount and coupon offers makes mobile payments the next high demand phone function. The contenders will be banks and credit card co-ops (Visa & MasterCard), Online Merchants (Amazon, eBay and Google), Telecommunications carriers like Verizon, AT&T, T-Mobile and handset builders (Nokia, Motorola). Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards.