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Book Review: Content Rules

Webbiquity

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” “Know your customers…and what keeps them up at night. Branding, after all, is about differentiation.

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The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

The initial research step is designed to validate your video’s purpose and make sure that you’re confident in your product and its ability to sell. Use the following suggestions to help you hone in on who your best customers might be and why they need your product. Where do your target customers live? What about older adults?

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Beware of B2B marketing fake news

TaylorMadeIn KEW

This sparked news pieces and blogs throughout the marketing media, which, in turn, spawned thousands of smaller blogs, all loudly proclaiming that our customers’ attention span has been steadily shrinking. Be aware of your own biases – do you accept without question what you read, hear or see because it validates what you already know?

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The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

CRO means nothing without accounting for customer experience optimization. Technically, the conversion rate can be used to refer to any desired action you want visitors on your site to take—click a button, make a purchase, sign up for your newsletter—but in this context, we’ll focus on the visitor to customer conversion.

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The Complete Guide to Shopify Conversion Rates in 2022 (+ Expert Backed Tips & Examples)

Convert

CRO means nothing without accounting for customer experience optimization. Technically, the conversion rate can be used to refer to any desired action you want visitors on your site to take—click a button, make a purchase, sign up for your newsletter—but in this context, we’ll focus on the visitor to customer conversion.

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12 Google Search Operators to Improve Your Competitive Advantage

Adobe Experience Cloud Blog

You’ll notice the Amazon result is no longer in the picture. That reasonably validates her experience with my topic. People search multiple keywords simultaneously sometimes to find comparisons or see how two or more things work together. You always want to differentiate to stand out from the crowd.

Google 134
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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

(Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.” There’s a whole team on it — thank you Blue Green.).