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Price Matching Pros and Cons for Online Retailers

Webbiquity

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. The Pros of Price Matching. The Cons of Price Matching.

Pricing 81
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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.

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Social media and mobile produce a commoner sense

Biznology

Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. Image via Wikipedia. by Eva Lyford. That's true no longer.

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Ecommerce 101: What Is Ecommerce?

TrustRadius Marketing

Online buying and selling have been available to the public since the 1990s , starting with a small online book selling business that called itself Amazon. Flash forward a few decades and both Amazon and the ecommerce industry in general have expanded rapidly. Amazon, Etsy, eBay) or directly from retailers’ websites.

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For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

There are several reasons why prospects are demanding higher discounts and making it harder for you to achieve your goals: Buyers are more empowered, with on-line / social resources readily available to research your competition and obtain competitive pricing. So how bad has it become? Why Now? – Why Renew? -

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How To Create a Customer-Centric Experience

Salesforce Marketing Cloud

It’s not enough to just have a great product or service at a great price. Every interaction with your brand is an opportunity for a customer-centric experience that builds trust and long-term brand loyalty. To stay competitive, smart businesses are taking note and making changes to provide exceptional customer experience.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. More traffic = more revenue, right? If only it worked like that. But that’s fine.