Remove customer online
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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.

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Nine brands innovating customer-centric retailing today

ClickZ

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

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Ecommerce 101: What Is Ecommerce?

TrustRadius Marketing

Direct-to-consumer (DTC) Dropshipping Wholesale Online Subscription. Whether you call it ecommerce, online transactions, e-commerce, or internet commerce—all these phrases refer to the same thing: the buying and selling of goods & services online. Many consumers get a lot of these goods from online marketplaces (e.g.

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Price Matching Pros and Cons for Online Retailers

Webbiquity

Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. Price matching reassures customers that they have made a smart purchase at the best price.

Pricing 81
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Book Review: Content Rules

Webbiquity

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” “Know your customers…and what keeps them up at night. Branding, after all, is about differentiation.

Rules 100
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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. More traffic = more revenue, right? If only it worked like that.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. More traffic = more revenue, right? If only it worked like that.