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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.

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Voice Search Optimization For Marketing Success

Valasys

That’s right; optimizing for “Hey Siri” or “Okay Google” could be your ticket to capturing more attention and boosting conversions. 2012 – Google launches a standalone voice search mobile app for Android and iOS. 2012 – Google launches a standalone voice search mobile app for Android and iOS.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. More traffic = more revenue, right? If only it worked like that.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline. More traffic = more revenue, right? If only it worked like that.

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The 4 Need-to-Know B2B Audiences for Lead Generation

Launch Marketing

Unlike B2C audiences, B2B audiences are typically making much larger, more invested purchases from a B2B company, compared to smaller personal B2C purchases like a refillable product on Amazon. What they’re looking for: Differentiating and standout features Other influencer and industry opinions. Decision Maker.

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SEO Measurement: A Guide to Reporting, Platforms and Tools

Brightedge

Instant also incorporates ranking information from search engines like YouTube and Amazon in addition to Google. Often, high-level individuals will not be interested in the minutiae of their organization’s SEO strategy, and you might find eyes glazing over if you start elaborating on the formulas underpinning custom KPIs.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. Learn how to rank #1 on Google with our Ultimate Guide to SEO. Google Keyword Planner. Rank Tracker.