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Seven Ways to Increase Your Brand Influence

Webbiquity

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.

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Social media and mobile produce a commoner sense

Biznology

Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. Image via Wikipedia. by Eva Lyford. That's true no longer.

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Ecommerce 101: What Is Ecommerce?

TrustRadius Marketing

Online buying and selling have been available to the public since the 1990s , starting with a small online book selling business that called itself Amazon. Flash forward a few decades and both Amazon and the ecommerce industry in general have expanded rapidly. Amazon, Etsy, eBay) or directly from retailers’ websites.

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The Role of MarTech in Customer Service — The New Marketing

chiefmartech

This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. The Optimal Customer Service Scenario: Self-Service. Customers love this.

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How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

Couldn’t lose any customers because they had a sale and we didn’t!”. You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. Facebook’s Info & Ads Tool.

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. In short, you want your customers to have stories to tell and feel good about you and your brand. The customer referral framework. Sit back and watch the customer referrals roll in. Step 2 – Improve customer service.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

If you’ve created buyer personas , also called customer avatars, this step will be much easier. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. Custom Dimensions Report. How to Use SEMrush. Search Console Report.