customer 
Webbiquity
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Use a comparison tool on their phone to find the lowest price.
Webbiquity
JANUARY 16, 2018
Very often though, businesses rely almost entirely on “lowest prices” as their unique proposition (though it can be argued that at that point it is no longer exclusive at all) rather than trying to differentiate themselves in a truly effective way. Price matching reassures customers that they have made a smart purchase at the best price.
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Webbiquity
JUNE 24, 2013
According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” “Know your customers…and what keeps them up at night. Branding, after all, is about differentiation.
Webbiquity
MAY 13, 2014
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. Customer Service Friction. Partial solutions.
Webbiquity
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. High perceived risk. Partial solutions.
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