Remove Amazon Remove Comparison Remove Customer Remove Differentiation

Trending Sources

Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing

CMO Essentials

Research shows that businesses effectively using customer analytics enjoy 10.5% year-over-year increase in annual company revenue, increase customer satisfaction by 8.1% The fact is, when companies use data to identify and respond to customer needs , they succeed, but when companies misinterpret or ignore the voice of the customer expressed in data, they fail. annually.

POS 74

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Since the inaugural web transaction, websites have changed to try and meet customer needs. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. This got me wondering how people differentiate between “customer experience” and “experience.”

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Since the inaugural web transaction, websites have changed to try and meet customer needs. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. This got me wondering how people differentiate between “customer experience” and “experience.”

The Role of MarTech in Customer Service — The New Marketing

chiefmartech

This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. The Optimal Customer Service Scenario: Self-Service. Customers love this. The Second-Best Customer Service Scenario: Community.

For Sale, Not On Sale - The True Cost of Discounting and What to Do About It

The ROI Guy

lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. Way before renewal time, your sales reps and customer success managers should be quantifying the realized ROI from the investment. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become? times higher ($25M).

Confusion Beats Showrooming

Manhattan Marketing Maven

They respond to  consumers visiting and inspecting the merchandise in a store and then comparatively shopping in real time via smartphone by making it all but impossible to make head-to-head product or price comparisons.  You can buy beds in stores, online and by phone from a wide range of retailers or through Amazon and eBay. Competitive and brand differentiation beyond these factors is hard to create. It’s a last ditch effort to control the price, the process and the margins by retailers who are unafraid to confound their every-so-often customers.

Social media and mobile produce a commoner sense

Biznology

Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. The price must compare favorably on sites like pricegrabber.com and retailmenot.com or Amazon's new price checker tool. Image via Wikipedia. by Eva Lyford.

The Coming Mobile Payments Revolution

Manhattan Marketing Maven

  Now the growing penetration of smart phones, the widespread use of phones to comparison shop, share price or product features or accept discount and coupon offers makes mobile payments the next high demand phone function. The contenders will be banks and credit card co-ops (Visa & MasterCard), Online Merchants (Amazon, eBay and Google), Telecommunications carriers like Verizon, AT&T, T-Mobile and handset builders (Nokia, Motorola).   Each approach has its unique technical and security challenges, but all are easy for customers to understand and do.