| || |
|Page 1 of 1 || Previous | Next |
| | WEBBIQUITY
JUNE 24, 2013 [Amazon, Comparison] Book Review: Content Rules
According to recent research , nearly 80% of CMOs see custom content as the future of marketing. 70% of customers said they “felt closer to a company as a result of content marketing.” And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time.
| | BIZNOLOGY
JANUARY 12, 2011 [Amazon, Comparison] Social media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. You could count on the majority of your customers making decisions about your stock based on a small variety of factors in the past. The price must compare favorably on sites like pricegrabber.com and retailmenot.com or Amazon's new price checker tool. Image via Wikipedia. by Eva Lyford.
JUNE 24, 2013 | WEBBIQUITY
[Amazon, Comparison] Book Review: Content Rules
AUGUST 20, 2012 | MANHATTAN MARKETING MAVEN
[Amazon, Comparison] Confusion Beats Showrooming
FEBRUARY 17, 2011 | MANHATTAN MARKETING MAVEN
[Amazon, Comparison] The Coming Mobile Payments Revolution
JANUARY 12, 2011 | BIZNOLOGY
[Amazon, Comparison] Social media and mobile produce a commoner sense
| || || |
| | MANHATTAN MARKETING MAVEN
FEBRUARY 17, 2011 [Amazon, Comparison] The Coming Mobile Payments Revolution
Now the growing penetration of smart phones, the widespread use of phones to comparison shop, share price or product features or accept discount and coupon offers makes mobile payments the next high demand phone function. The contenders will be banks and credit card co-ops (Visa & MasterCard), Online Merchants (Amazon, eBay and Google), Telecommunications carriers like Verizon, AT&T, T-Mobile and handset builders (Nokia, Motorola). Each approach has its unique technical and security challenges, but all are easy for customers to understand and do.
| | MANHATTAN MARKETING MAVEN
AUGUST 20, 2012 [Amazon, Comparison] Confusion Beats Showrooming
They respond to consumers visiting and inspecting the merchandise in a store and then comparatively shopping in real time via smartphone by making it all but impossible to make head-to-head product or price comparisons. You can buy beds in stores, online and by phone from a wide range of retailers or through Amazon and eBay. Competitive and brand differentiation beyond these factors is hard to create. It’s a last ditch effort to control the price, the process and the margins by retailers who are unafraid to confound their every-so-often customers.
| || ||
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.