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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. What does this mean for martech?

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Amazon Takes Alexa into the Future with Generative AI

Valasys

Amazon is ushering in a new era for its popular virtual assistant, Alexa, with the integration of generative AI (Gen AI). In a recent announcement, Amazon unveiled a new large language model (LLM) specifically designed for voice interactions.

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How to Write an Ebook for Your Business

ClearVoice

It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Write an ebook, with these 10 steps by @AltimeseNichole. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet.

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Ecommerce companies and online sellers, in particular, have been on the front line in this combat.

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9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. Know that just because something works for one company doesn’t mean it will work for yours.

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Want to innovate like Amazon? Here’s their formula

chiefmartech

You can’t escape Amazon in the digital economy. Now a trillion-dollar company , they have disrupted diverse sectors from retail to software development with a deftness and drive that’s admirable and alarming. Because it kind of sounds like what a ton of other companies have said for years.” Have a nice day!

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Although most marketers and agencies spend huge chunks of their budgets on Google, Facebook, and Amazon, 65% of them want alternatives. Microsoft Advertising.