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Is the end of television advertising near? Maybe, maybe not

Biznology

When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. But viewing patterns are changing quickly, even as old media companies cling to the 30-second spot.

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Why TV Advertising Remains Effective

Stevens & Tate

The following are a few reasons why television ads can still play an effective part of your marketing campaign. Why Inbound Marketing Solutions Are Integral To Your Success TV Will Never Die, It Will Evolve Abandoning television advertising simply because you think it’s on the way out is not a good idea.

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4 Ways to Prioritize Your Client Experience and Customer Journey

Go Beyond SEO

Television was a more pervasive and influential medium; the boundaries of fashion and the social contract were being pushed to the brink. Television gave them more access to information on all fronts. Swap out television for the internet, and much of what is described above can be said today. People were paying closer attention.

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute. Rants and raves.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

Nidhi is an Indian journalist and television personality. She was the executive editor of NDTV (an indian news media company running since 1984) and is the author of Left, Right and Centre: The Idea of India. Thankfully, in this case, the lookalike domain is also owned by Amazon to prevent frauds on their name.

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. New programs and ad capability Amazon Live, Prime Video and Freevee. According to the company, 1.5

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Switch the user interface to accelerate growth and leadership

Biznology

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?