Remove startup
article thumbnail

The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
article thumbnail

Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

before them, decentralized Web3 technology companies have attracted significant sums from investors. Tier 1 is comprised of larger companies that provide the underlying architecture powering decentralized web applications. This includes companies such as Alchemy and Blockdaemon, as well as projects being led by Coinbase and Google.

Startups 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.

article thumbnail

Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? Unless a startup has acquired an existing site with an existing, aged backlink profile, established brands will have thousands more earned and promoted backlinks with an established profile over decades of work. Backlink Catch-up.

article thumbnail

The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. And, interesting fact – she has one brown eye and one green eye!

article thumbnail

How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

Loyalty 256
article thumbnail

Intentional inventing: own the intellectual property that leads the future

Biznology

Patents don’t mean much if the owner is a small company or an inventor. Patents are the only way a small company sits at the big boys’ table. If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. But if a large company owns the patent, their stick is as big as they want.