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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. And, interesting fact – she has one brown eye and one green eye!

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Email marketing helps companies communicate their message effectively and build relationships with their customers. Email marketing costs 82% of businesses between 0% and 20% of company budgets. In other words, with email marketing, small businesses can compete with larger companies. It can drive sales at a low cost as well.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

She was the executive editor of NDTV (an indian news media company running since 1984) and is the author of Left, Right and Centre: The Idea of India. If the mail is supposed to be coming from an established institute or company and still landing into the spam folder, you need to be careful. any tab under inbox).

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Interesting Infographics: Signatures of Tech Entrepreneurs

LEADership

This infographic , created by MyPrint 24/7, explores the signatures of some of tech’s top entrepreneurs and business leaders. By examining their signatures, we’re able to get a glimpse into their personality. For example, Tim Cook’s almost completely illegible signature supposedly demonstrates his quick and agile mind.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

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What SaaS Companies Need to Know About the CCPA

Golden Spiral

In addition, the Act obligates companies to inform about collection, receipt, and sharing of that information. The CCPA requires any for-profit company that does business with anyone in California to: Identify all: Collected personal information. Your company should already have a privacy policy which is reviewed regularly.

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Technologies every e-commerce site needs

Sana Commerce

Imagine if Amazon never remembered your address or payment information and never told you when your order is scheduled to arrive. Voice assistants such as Siri, the Amazon Echo, and Google Home are becoming increasingly popular for their convenience in searching for and purchasing products. Audio brand signatures.