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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. In a world ruled by the customer, as analyst Ben Thompson argues , walled gardens hold immense power. Could the same thing happen to the martech industry ?

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The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX

Top Rank Marketing

To implement customer centricity: inspire the whole company, build the right team, think sustainable tactics, build content for every stage and implement ABX beyond new logos. “Customers will never love a company until the employees love it first.” What can B2B brands learn from that example?

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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

Not Following the Rules Can Get You Cut Off. If you don’t the rules on Facebook, for example, they will lock you out of your account. But of course, they change the rules almost daily, making it hard to keep up. Twitter has its own rules for some and not for others. Know the Rules of Each Network.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The IAB is strongly against the bill. economy. .

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MarTech Plot Lines for 2021

Customer Experience Matrix

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. The new regulations being developed are intended to give clear guidance on how companies can meet the requirements of the law.