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Paul Gillin

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

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Waiving Speaking Fee for Book Buyers

Paul Gillin

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The new release of Notes Connections (available now) will make it easier to share content. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. One division at the company was trying to take advantage of knowledge and expertise distributed throughout world.