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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. What does this mean for martech?

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” Amazon’s decision is a much-needed win for Nielsen. The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings.

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B2B Reads: Amazon, Hybrid Events, and Feelings

Heinz Marketing

The Real Amazon Question: Can Amazon Retain A Day One Culture When The Only Person From Day One Departs? There’s no doubt that Amazon will retain it’s foothold in retail and digital, but what about the culture and operating philosophy once Bezos leaves? Great insight, Cheri Keith. Thanks for the advice, Alex Newmann.

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Want to Build A Subscription Business? Ask Yourself These 3 Questions

Hubspot

According to Dan, there are three questions to ponder about before you start considering a subscription business. Now onto the questions: 1. Disrupting your local utilities company? Amazon bought PillPack for $1B in 2018. Dan led growth at Codecademy from $10m to $50m ARR. How Long Would A Typical User Need My Solution?

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Can tech companies protect elections from AI-powered manipulation?

Martech

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Microsoft, Amazon, Adobe and Getty are also working with C2PA on this issue. Why we care.

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Michael Kors, Sony, Amazon… see who you’ll train with at MarTech

Martech

Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more. The post Michael Kors, Sony, Amazon… see who you’ll train with at MarTech appeared first on MarTech. What are you waiting for?

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Beyond Paperwork Purgatory: Streamlining Amazon Seller Account Verification With Marketing Tech

Valasys

Imagine you’ve just spent countless hours perfecting your product, ready to launch on the world’s largest online marketplace, only to be stalled by Amazon’s daunting seller account verification process. Ensure these details are legible and match your Amazon account information.

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