Tony Zambito

JANUARY 22, 2017

In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. And, conversely, many users are buyers.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

B2B Digital Marketer

OCTOBER 21, 2021

Every company has its own buyer persona system. But what does it take to be the world’s best buyer persona system? In this episode, Stormie Andrews shares the world’s best buyer persona system and how it can help you craft the best messaging and attract your most valuable customers. Sometimes, they have more than one.

Buyer Personas 52

Buyer Personas Best Practices Digital Marketing Funnels Differentiation 52

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Buzz Marketing for Technology

MAY 22, 2013

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. Clearly Amazon and Wal-Mart have different product sets.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Tony Zambito

OCTOBER 26, 2020

What may look like perhaps a simplified statement has three very important questions and components for B2B companies to examine as they reset due to COVID-19. Employing a goal-oriented approach towards buyers enables B2B companies to achieve their own goals. Refresh buyer personas and buyer journey mappings.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

SmartBug Media

APRIL 30, 2020

Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need. The information your prospects can view about your company on a third-party review site will validate (or invalidate) the messaging you present on your own site.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Scoop.it

NOVEMBER 2, 2023

Think about how Amazon compels you to spend more than you intended every time you open the website–that’s the power of understanding consumer behavior. As a result, companies can respond swiftly to evolving customer behaviors, minimize lead times, and maintain a competitive edge in the dynamic digital market landscape.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Tony Zambito

OCTOBER 27, 2018

If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. A result of more and more B2B companies trying to improve their customer experience capabilities. Amazon is exploring B2B buyer and seller connections now. It is bleeding over into B2B.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes.

Marketing AI 107

Marketing AI Paid Search Agency Cross-Selling Ethics 107

Zoominfo

FEBRUARY 2, 2021

Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

SendX

OCTOBER 20, 2020

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. In fact, having only a 5% increase in customer retention can increase company revenue by 25-95%. Source: amazon.com Amazon asks customers for reviews via a short online survey.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

Marketri

JANUARY 29, 2024

While they don’t appreciate it when companies force a sales conversation too soon, B2B buyers DO want a more social, entertaining experience. Just like Amazon knows what you’re likely running out of and need to order next, buyers expect the same personalization with B2B purchases.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Tony Zambito

MAY 2, 2010

  I believe this is the type of behavior that companies jumping on the bandwagon are actually encouraging.    We may not think of Amazon as a social community but I think it is.    Of course I looked at most of the comments, what people had to say, Amazon’s charts, comparisons, and etc. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

SnapApp

MARCH 13, 2015

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. But there are three key areas where hooking in your buyer personas will make a big difference.

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

Zoominfo

JULY 25, 2018

Use the resources available to develop buyer personas. Then, create your strategy around the details and behaviors outlined within your buyer persona profiles. Simply creating buyer personas is not enough. Amazon is a prime example of successful personalized marketing in the digital sphere.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Zoominfo

FEBRUARY 2, 2021

Not to mention the temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Customer Experience Matrix

JULY 7, 2017

About two years ago the company refocused on building customer profiles with data from all sources. It analyzes posts and follows to understand consumer interests, assigning people to “tribes” such as “beach lifestyle” and personas such as “sports and fitness”.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Webbiquity

SEPTEMBER 8, 2020

How can you prove that your company is not like them and that you care about more than just a sale? Each Night is a great example of a company that offers a lot of very valuable content on its website. That there are real humans with ethics and genuine feelings behind the brand? Show off your proof.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. And there is definitely scope to include Amazon-like functionality in a B2B environment. Take Amazon and Netflix, for instance. Customer-specific catalog Create a catalog specific to your client’s needs.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Contently

JANUARY 24, 2023

While consumers may still use Google for web browsing, they also turn to Amazon to research products, to Instagram for trends, to TikTok for fun videos, and to ChatGPT , the natural language chatbot from OpenAI, for unbranded search queries. Build your brand persona to fit in with your key segment. Build your community.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Hubspot

APRIL 29, 2021

The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it's important to understand the customer journey: all the touch points and stages. Plus, you can download some templates to help you get started.

eCommerce 91

eCommerce Template Paid Search Agency Amazon 91

Brightedge

FEBRUARY 15, 2022

Some brands, such as Amazon, create unique top-level domains (TLDs) for each country, such as Amazon.com in the United States and Amazon.co.uk Unless your brand is recognizable enough to overcome this challenge, like Amazon, separate domains will likely not be the way to go. You also have to consider local companies.

Practices 141

Practices SEO Best Practices Domain 141

Hubspot

JUNE 30, 2016

As Fast Company contributor Jessica Weiss put it : TOMS669 has integrated old-fashioned, for-profit entrepreneurship with new-wave, bleeding-heart philanthropy.". Check out this recent interaction: To get started with an approach like this, identify your audience personas and communicate with them on their preferred channels.

Amazon 52

Amazon Brand Identity Branding Marketing & Strategy 52

SmartBug Media

APRIL 2, 2020

You want to make sure you’re driving the right personas. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for. Persona development keyword research is all done in a bubble. Identify Buyer Personas. A buyer persona is, essentially, a profile of your ideal prospect.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

PureB2B

JUNE 21, 2021

In 2019 , just before the lockdowns, the company had 167 million subscribers across the globe, rising from just 70.8 Research your customers to create personas that will help you understand what makes them tick. Even add-to-cart rates increased by 74%, which results in higher sales for companies. million in 2015. billion to $12.83

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

In 2019 , just before the lockdowns, the company had 167 million subscribers across the globe, rising from just 70.8 Research your customers to create personas that will help you understand what makes them tick. Even add-to-cart rates increased by 74%, which results in higher sales for companies. million in 2015. billion to $12.83

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

MARCH 16, 2021

In 2019 , just before the lockdowns, the company had 167 million subscribers across the globe, rising from just 70.8 Research your customers to create personas that will help you understand what makes them tick. Even add-to-cart rates increased by 74%, which results in higher sales for companies. million in 2015. billion to $12.83

Personalization 62

Personalization Tips Amazon Content 62

PureB2B

MARCH 16, 2021

In 2019 , just before the lockdowns, the company had 167 million subscribers across the globe, rising from just 70.8 Research your customers to create personas that will help you understand what makes them tick. Even add-to-cart rates increased by 74%, which results in higher sales for companies. million in 2015. billion to $12.83

Personalization 62

Personalization Tips Amazon Content 62

Stevens & Tate

FEBRUARY 12, 2021

To ensure that the visual content you use is in line with who your audience is, make sure that you create your buyer personas first before you begin implementing a strategy for creating a visual identity. Take, for example, Amazon. Create A Logo That Supports Your Brand’s Core.

Tips 105

Tips Buyer Personas High Quality Lead Amazon 105

LeadsRX

OCTOBER 26, 2021

In addition to existing support for Amazon Web Services, LeadsRx has expanded support for the following cloud service platforms: Google Cloud IBM Cloud Microsoft Azure Oracle Cloud DigitalOcean Rackspace Cloud. In a recent survey that asked more than 2,000 Americans “Do you believe companies are using your personal information responsibly?”,

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79

Hubspot

OCTOBER 11, 2022

Well, on one hand, you shouldn't write off traditional media as an effective resource for consumers' consideration phase in the interim — particularly if your buyer personas are on the older side. Buying from online retailers like Amazon (50%) was the second most popular resource listed among respondents aged 18 to 24.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

SmartBug Media

JANUARY 7, 2021

Shift in Buyer Behavior: Conduct Persona Interviews. If your business has weathered this storm and you have the bandwidth and resources to invest in customer marketing and advocacy, I urge you to make it a Q1 priority to conduct buyer persona interviews. Build from Scratch or Refresh Existing Personas. Thank you, Bezos.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Planning 98

Valasys

AUGUST 9, 2023

Harnessing AI for Enhanced Personalization Solutions In the realm of account-based marketing (ABM), B2B companies often grapple with hurdles that impede their stride towards effectiveness. The AI Impact: In the landscape of limited data, personalization scalability, and seamless alignment, AI emerges as a beacon of hope for B2B companies.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Hubspot

NOVEMBER 1, 2018

When consumers visit your company website, view an ad, or check out your Twitter page, each piece of content should clearly communicate the business' core values and brand. Positioning statements are used to describe how your product or service fills a need of your target market or persona. Source: The Coca-Cola Company.

Positioning 97

Positioning Template Examples Amazon 97

Brandpoint

JUNE 7, 2022

She explains that over the last few years, we’ve all become accustomed to the level of personalization and omnichannel integration from big companies like Netflix or Amazon, and now we expect that same level of user experience everywhere. Charting out audience personas is a great first step to solidifying your omnichannel plan.

Planning 62

Planning Paid Search Agency Marketing Automation Services Advertising Agencies 62