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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity.

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18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. The main issue is that Amazon recently cut their commission rates. In addition, we help Amazon sellers with their Amazon SEO needs.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Online groceries, cold medications, fitness equipment and computers surged, as did preordering for in-store pickup. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online.

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How marketers on Amazon can still launch and grow brands

Martech

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

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Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. Amazon is getting back into ‘prime’ summer season,” said Brad Jashinsky, director analyst, digital marketing at Gartner. Why we care.

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Can tech companies protect elections from AI-powered manipulation?

Martech

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Microsoft, Amazon, Adobe and Getty are also working with C2PA on this issue. Why we care.

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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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