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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. In your inbox.

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Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. Amazon is getting back into ‘prime’ summer season,” said Brad Jashinsky, director analyst, digital marketing at Gartner. Why we care.

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Tech companies flock to out-of-home during comeback year

Martech

Tech companies are joining in on a medium that saw a boom year in 2021. The tech companies. The OAAA reports that 28% of the top OOH advertisers were tech companies or D2C brands. Some of the biggies included Apple, Samsung, T-Mobile, Doordash, Uber and Facebook (remember, it was 2021). The numbers. total to $7.1

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. Ecommerce companies and online sellers, in particular, have been on the front line in this combat.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account. We also run a live feed of companies spiking on various topics. T-Mobile Data Breaches On Jan. Amazon Layoffs On Nov.

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Companies That Care: Supporting Customers During the Coronavirus

Zoominfo

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?