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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. Since Facebook and other platforms like Amazon control the customer experience, customers and suppliers have to rely on them. What does this mean for martech?

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AR-powered gift cards for the holidays and beyond

Martech

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” Brand immersive experiences.

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Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers

PathFactory

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. Witnessing these companies come together is very exciting.

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Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. This technique measures sales readiness based on demographics (like job title or company name) or activity (how they’ve engaged with you before).

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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide.

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Successful Rebrand: What to Watch Out for and How to Make It Rewarding

Adobe Experience Cloud Blog

If only a company rebrand were that simple. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image. Customers had come to find the store overpriced when compared to competitors, so Amazon cut prices significantly and set up Amazon Prime customers to save even more. Face it head-on.

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How to Spot When Advertising Is Led by a Quadropoly

Adobe Experience Cloud Blog

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. But Google, Facebook, and Amazon aren’t untouchable. Will it be Snapchat?