Paul Gillin

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8 Data Points about the Importance of Customer Experience

Paul Gillin

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. The news feed is the core experience with e-mail and calendar available through pop-up windows.

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Transforming P&G

Paul Gillin

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.