Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
Contently
FEBRUARY 24, 2017
In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. ” Look at it this way: E-commerce companies need to be on Amazon. .
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