Lenny's Newsletter

SEPTEMBER 21, 2023

Brought to you by Ezra —The leading full-body cancer screening company | Vanta —Automate compliance. Lenny may be an investor in the companies discussed. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

TaylorMadeIn KEW

AUGUST 23, 2015

Like many people this past week, I was appalled by the New York Times article ‘Inside Amazon: Wrestling Big Ideas in a Bruising Workplace’. After all, Amazon just sells ‘things’. Amazon simply couldn’t remain successful otherwise. Is Amazon really such an exception? Will there be an Amazon backlash?

Amazon 48

Amazon Pricing Price Demand 48

ClickZ

FEBRUARY 28, 2020

As the volume of devices grows to include not only cell phones, tablets, laptops, CTVs, but also digital assistants like Google Home, Amazon Echos, Apple HomePod – user experiences will be radically optimized. Every year, the Internet of Things (IoT) continues to impact a variety of industries.

Ad Exchange 138

Ad Exchange Amazon Privacy Mobile Advertising 138

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Create a Free Tool Want a growth hacking strategy that’s proven to help people recognize your company?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

SendX

MARCH 18, 2021

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts. For example, offer a demo in exchange for email addresses.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Navigate the Channel

JANUARY 11, 2024

Amazon customer reviews For e-commerce businesses, Amazon Customer Reviews are a key element. Product ratings and reviews significantly influence consumers’ purchase decisions on Amazon. Encourage them to leave reviews and share their (specific is best) experiences working at your company.

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

JUNE 8, 2022

In addition to the recently announced integration of TikTok with Commerce Cloud, enhancements include: Commerce Marketplace, allowing brands to display and sell products from other companies, increasing cart value and earning commissions. Seamless Commerce, an all-in-one sales, order management and payment solution.

Marketing Management 107

Marketing Management Trigger Marketing Advertising Agencies Amazon 107

ClickZ

APRIL 3, 2020

Real value exchange. In November, Pitchbook valued TikTok’s parent company at $75 billion, making it the most valuable privately held company in the world. . By February of 2019, social media app TikTok had reached 1 billion downloads. Eight months later it added another 500 million. In TikTok’s case, this is reaching 1.5

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Vision Edge Marketing

SEPTEMBER 8, 2020

Rather than taking advantage of all four of these opportunities, by punting a team give up 25% of its opportunities for a first down in exchange for around 35 yards of field position. A common quote about risk is attributed to Jeff Bezos, founder and CEO of Amazon. Think about it, in football you have 4 downs to score.

Marketing & Strategy 199

Marketing & Strategy Planning Amazon Analysis 199

Sprout Social

SEPTEMBER 21, 2022

Amazon is one of the biggest online marketplaces in the world. The e-commerce giant enables third-party sellers to sell new or used products in exchange for a percentage of their profits. Amazon currently delivers to over 100 countries, and even offers same-day and overnight delivery in certain areas. Download on iOS | Android.

Best Practices 126

Best Practices Amazon Youtube Ad Exchange 126

ClickZ

NOVEMBER 12, 2020

To regain trust, the walled gardens must participate in the education of modern consumers so they really understand their data as a currency, which should be carefully, deliberately and equitably exchanged in return for services. But are brands aware of how big companies use their brand data?

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Martech Advisor

SEPTEMBER 17, 2019

Here are five demand-side platform companies and a comparison of their key offerings to help you kickstart your search for the ideal DSP. If you’re in the market for a DSP, we have compiled a list of five demand-side platform companies. to help you get a clear view of each product. Let’s jump in! dataxu TouchPoint.

Paid Search Agency 50

Paid Search Agency Cost Per Thousand Demand Cost per Acquisition 50

Content Standard

AUGUST 24, 2021

Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. Over 78% of that ad revenue lined the coffers of just ten companies. Through positive one-on-one value exchanges. billion in 2020.

Privacy 127

Privacy iProspect Ad Exchange Paid Search Agency 127

Martech

JULY 12, 2023

A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to share and/or combine their respective first-party data. Google, Meta and Amazon lead this pack. What are data clean rooms? that Google et al.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Advertising Agencies 92

Hubspot

NOVEMBER 26, 2021

These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out on hard sales if yours isn't effective. Some companies elect to sell certain products or services at a loss to promote brand awareness or bolster customer loyalty.

Pricing 86

Pricing Price Examples Practices 86

Litmus

FEBRUARY 5, 2024

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Microsoft Exchange Online Protection. In some cases, it may even require hiring a company to fix your sender reputation. Outlook Desktop.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Martech

OCTOBER 16, 2023

Instead, use it as a cheat sheet for marketing automation, what it means for your company and what you need to think about to do it better and get the results you need. Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. They can be financial or contractual.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Martech

MARCH 15, 2022

Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Accessibility : While DSPs are difficult to use for most companies because of the high monthly minimums, AdWords is relatively easier because of the ease of use and the CPC (cost per click) model.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Salesforce Marketing Cloud

FEBRUARY 14, 2022

In other cases, companies are trying to do the right thing by seeking permission to use customer data. Yet the success of mass personalizers such as Amazon, Alibaba, Netflix and Facebook – platforms that use private data to deliver relevant content – proves that the vast majority of us are perfectly happy to share data at least sometimes.

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

SmartBug Media

JANUARY 31, 2023

For e-commerce companies, artificial intelligence and machine learning help to personalize the shopping experience for customers and improve operational efficiency. For example, a company might use chatbots to answer frequently asked questions or to provide personalized product recommendations to customers.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Optinmonster

FEBRUARY 18, 2024

Don’t forget, there are probably some awesome testimonials about your company on social media already. Contest entries are another great incentive you can offer in exchange for a review. One of the things that people get from Amazon for their reviews is recommendations. And, definitely give a shout out to the customer.

Work Management 71

Work Management Marketing Management eCommerce Ideal Customer Profiles 71

Bannerflow

FEBRUARY 3, 2023

Subscription Video on Demand (SVOD): SVOD is a subscription-based service where viewers can watch unlimited content in exchange for a regular monthly fee. Think Netflix or Amazon Prime. The exchange is mutually beneficial and flexible, but they present challenges for the platform. billion by 2025. But what about AVOD?

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

ClickZ

SEPTEMBER 21, 2020

30-second summary: To make apps for free, there is a reliance on a digital currency – that is, sharing your own data in exchange for valuable services rendered in the apps you love. You exchange your attention for valuable services rendered in the apps you love. These companies may also create their own systems to help with tracking.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

Rev

FEBRUARY 28, 2023

Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t. Exegraphics are demand signals: they reveal the inner workings of companies and how they execute their mission.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Liveintent

NOVEMBER 24, 2020

In fact, I thought it would be great to continue our exchange and bring in another insightful voice, Sachin Puri, McAfee’s VP of growth marketing. They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check.

Personalization 104

Personalization Marketing Management Privacy Paid Search Agency 104

ClickZ

JUNE 1, 2020

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

Martech

OCTOBER 1, 2022

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. To tell a company to stop using it. To tell a company to stop using it. To control who has access to it.

Privacy 105

Privacy Paid Search Agency Ad Exchange Transparency 105

Hubspot

APRIL 2, 2021

The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). For instance, let's say a health-focused vegan dessert company wants to run an ad campaign next quarter and they want to target health-conscious, vegan consumers. Amazon DSP.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Salesforce Marketing Cloud

SEPTEMBER 9, 2021

With the right tools and strategies, companies can keep deliveries accurate and on-time, keep their customers happy, and position themselves for growth in a digital-first economy. Companies that explored buy-online-pick-up-in-store (BOPIS) or curbside pickup in 2020 experienced a 76% revenue growth compared to the prior year.

Order 95

Order Enterprise Management Work Management Marketing Management 95

Sharpspring

JULY 15, 2021

If they don’t make a purchase or sign up for the Convive Wines mailing list, though, there’s no way for the company to obtain their information. Amazon has perfected this approach: look at any set of Amazon ads and observe how their recommendations always seem fine-tuned just for you! Retargeting Depends on Good Data.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Choozle

AUGUST 24, 2020

Greg Brunk, Head of Product: MetaRouter is customer data routing infrastructure built for companies who care about scalability, flexibility, and compliance, but still want to get the most out of third-party marketing, advertising, and analytics tools. When that ability gets severed, the whole connecting “paper-trail” for that user disappears.

Enterprise Management 61

Enterprise Management Advertising Agencies Marketing Management Privacy 61

Animalz blog

JUNE 28, 2023

Sacra , a private markets research company, performs this magic daily. The quest: A Bloomberg for private markets In 2020, the rise of Carta’s private stock exchange and the growth of platforms like Nasdaq PM, EquityZen, Forge, and AngelList, allowed investors to trade in shares of private companies.

Research 68

Research Startups Comparison Storytelling 68

Valasys

APRIL 24, 2020

Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. The company was founded in the year 2010 and is headquartered in Berlin.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

Zoominfo

OCTOBER 13, 2021

For example, our customers in the United States receive a choice of gift cards from Amazon , Starbucks , or UberEats (all good ZoomInfo customers). Based on internal criteria, we filter out prospects depending on company employee count, industry, and job title. What are the gifts? How are gifts presented?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

ClickZ

FEBRUARY 17, 2021

Companies are constantly collecting data on individuals to fuel surveillance capitalism. cookies) or collected in forms filled out in exchange for providing some benefit or service (e.g. This is partially because companies do not want to make it easy and partially because understanding the subject matter is difficult.

Privacy 122

Privacy Conversion Work Management Marketing Management 122