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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

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MarTech Plot Lines for 2021

Customer Experience Matrix

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

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MarTech’s digital transformation experts to follow

Martech

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Maribel Lopez (2.3K

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One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Amazon gift cards were the prize – who doesn’t love that?!) San Diego – check!

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10 Marketing Podcasts Worth a Listen

ClearVoice

Whether you are new to marketing or have years of experience, you can learn practical and actionable tips from the Marketing School podcast. Some episodes feature guests from hundred-million-dollar companies, while others share game-changing lessons for fundamentals like customer retention strategies and SEO outsourcing.

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5 CX Speakers You Should Follow in 2021

Marketing Insider Group

That’s why taking the customer experience (CX) seriously should be a top priority for all companies. She is also a co-founder of The Superfan Company, a multimillion-dollar agency that counts Walmart, Disney, Amazon, Luke Bryan, Katy Perry, the Boston Red Sox, and many more among its clientele. 5 CX Speakers To Follow.

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Ecommerce trends: Shift to online shopping may be permanent

ClickZ

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. A permanent shift from physical to online purchasing.

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