Paul Gillin

article thumbnail

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago.

article thumbnail

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? That’s gonna be a tall order.

article thumbnail

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform.