article thumbnail

4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account. We also run a live feed of companies spiking on various topics. Amazon Layoffs On Nov. 16, 2022, Amazon confirmed that it was laying off thousands of employees.

Zoominfo 130
article thumbnail

Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. While they don’t appreciate it when companies force a sales conversation too soon, B2B buyers DO want a more social, entertaining experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

article thumbnail

How to Write an Ebook for Your Business

ClearVoice

The reality is that if you’re planning to have a formal distribution like Amazon or Kindle, you will need to have an ISBN, or the distribution platform will reserve one for you. This section of your book is where you can showcase your expertise and the reason your ebook can be listed on an Amazon Bestseller list. What is a copyright?

article thumbnail

Promises and pitfalls of voice technology in marketing

ClickZ

Coca Cola has recently launched the “Alexa, Share a Coke” ad campaign in Australia, encouraging people to ask Amazon’s voice assistant for a free personalized bottle of Coke to be delivered to them. Making a purchase using only voice beats even Amazon one-click ordering. Branded skills and content for voice assistants.

article thumbnail

Marketing leaders, are you actually ready for AI?

Martech

AI is here to stay, poised to transform how your company operates and engages with customers. Companies have seemingly appeared out of nowhere, offering myriad ways to leverage AI in creative endeavors. Defining your role is the starting point: Are you and your company an AI user, an AI provider or both? If so, how and when?

article thumbnail

34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Chemical Guys : Beat the Clock Sale Car detailing company Chemical Guys creates urgency for website visitors with multiple limited-time offers. Here’s another example. People can buy iPhones all year round.