The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
ViewPoint
OCTOBER 27, 2011
I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. Many companies focus first on the tools, while they should focus first on goals, metrics, tactics and then tools.
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