Tony Zambito

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. Here is how one interviewee from a mid-size B2B company put it: “We have seven people in our online department handling that part of the business.”. No longer can they wait with a long view.

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Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble. A result of more and more B2B companies trying to improve their customer experience capabilities. Amazon is exploring B2B buyer and seller connections now. It is bleeding over into B2B.

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

What may look like perhaps a simplified statement has three very important questions and components for B2B companies to examine as they reset due to COVID-19. Employing a goal-oriented approach towards buyers enables B2B companies to achieve their own goals. Forward leaning B2B companies will embrace two areas of growing importance.

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B2B Imperative: Reinvent the Sales Experience

Tony Zambito

  The variety too numerous to mention but a trip to a Barnes & Noble or a perusal through Amazon will give you a good sense of what has transpired in this time period. On Amazon, over 1,500 titles in sales process and over 500 titles in sales process management are listed in their book category. 

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Digital) Interactive Behaviors : How people interact with companies, organizations, and with each other is undergoing a digital revolution.

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

In the past few years, the yellow cab companies have been unable to stem a rapid decline from the onslaught of Uber, Lyft, Juno, Via, and other ride platforms. New business models and customer behaviors mean companies must adapt or be another statistic in the next ten years. Where the proverbial org chart was a mile long.

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Is It Reach and Engage or Listen and Engage?

Tony Zambito

Cover via Amazon. Companies today will need to examine what is meant by reach and engage and whether it fits new buyer behaviors that want listen and engage.  I have been thinking about this question for some time.    One can make an educated argument that reach belongs in the push column of marketing.