Tomorrow People

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What can Ben & Jerry’s teach us about brand purpose?

Tomorrow People

Brand mission: what the company is doing to achieve that vision. A brand’s purpose is often external and distinct from the core mission of the company and how it generates profits. One of the biggest beneficiaries has been Amazon, who doubled its net profit year-over-year in the first half of 2020 to $5.2 billion , up from $2.6