What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
The Point
OCTOBER 29, 2014
Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. HS) What makes a company a good fit for predictive analytics? Who is most likely to buy?
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