The Forward Observer

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture one story at a time, working with Fortune 500 companies like General Electric, Microsoft, Kraft Heinz, Facebook, and the Big 4 Consulting Companies. And, interesting fact – she has one brown eye and one green eye!

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone.

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The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.

Planning 161
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. And, interesting fact – she has been a repeat guest on NBC’s Today show!

Startups 161
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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!