| | | Paul Gillin | |  Amazon + Companies | 6 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN JANUARY 20, 2011  How B2B and B2C Marketing Are Different Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products. Post your review on Amazon or tell us what you think on our Facebook page. Read it! | PAUL GILLIN JANUARY 16, 2012  Live Blog: Lotusphere 2012 Opening Session demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations. Michael J. “I found out I was part of a community.” Improve forecasting effectiveness. | | | | | |
| PAUL GILLIN DECEMBER 18, 2012  My New Book, ‘Attack of the Customers,’ is now available Eleven months later, Attack of the Customers on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. We make the case that companies have no choice but to invest in this area, though. Most customer attacks don’t go viral, but they can be effective even without big numbers. | PAUL GILLIN JANUARY 24, 2013  Attack of the Customers Press Release Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. About The Authors. | PAUL GILLIN FEBRUARY 22, 2011 Waiving Speaking Fee for Book Buyers My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. Generating Qualified B2B Leads with Social Media. to-B book events | PAUL GILLIN MARCH 9, 2012  Transforming P&G This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company. said what the heck. About 300 P&Gers crowded the John G. | | | | | | | |
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