Digital B2B Marketing
JANUARY 5, 2012
Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Individual marketers, companies or technologies are not creating the Year of More. Only research and purchase products online through Amazon. More voices, more choices.
Digital B2B Marketing
JULY 6, 2011
These companies offer cost efficiency, but more importantly, they give customers the freedom to quickly adapt to their market. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.
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Digital B2B Marketing
JUNE 11, 2014
The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Many even count the same results twice, all to show that marketing is contributing to results.
Digital B2B Marketing
APRIL 26, 2012
On third party sites, content from competitors is just one click away, and frequently offered in an Amazon-style “you might also like” module. White papers from the following companies were included in this review: AT&T, Cisco, Dell, HP, IBM, Intel, Microsoft, Oracle, SAP and VMWare.
Digital B2B Marketing
MARCH 7, 2011
The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. And IT is a key stakeholder in cloud decisions at larger companies (more than 80% of the time). I just wish I had looked at it earlier. IT’s needs must be met.
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