Crimson Marketing

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Who Is Your B2B Buyer [Infographic]

Crimson Marketing

Amazon 82% of up-and-comers are already accustomed to Amazon Supply. 63% have made a minimum of one Amazon Supply purchase. 63% of established buyers are aware of Amazon Supply. 43% have made at least one purchase through Amazon Supply. 63% of established buyers are aware of Amazon Supply. Ages 36-45.

Amazon 100
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From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

Daina reveals how Twitter and Amazon use marketing technology (martech) to learn what’s tapering off and what’s starting to scale. Fail four-word: “In order to champion (the 5 ‘nurturist’ values), the company needs to adopt this whole ‘embrace risk and champion failures’ culture.”

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

On top of these amazing new behavioral analysis capabilities, the same information that buyers are exposed to through blogs and social media is available for analysis en masse to companies through specialized social monitoring analytics applications. Simply put, big data marketing analytics yield powerful and profitable results.

Analytics 100
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How To Compete In An Omni-Channel World

Crimson Marketing

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Reports of retail’s impending death are, however, greatly exaggerated.