How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
Amazon Echo vs. Google Home: 5 Important Distinctions
FEBRUARY 3, 2017
Take Amazon Echo and Google Home, for example. Amazon Echo. Amazon describes Echo as a device that provides “ hands-free convenience with voice-control ”. Amazon Echo can be used the same way you might use any other type of voice search, and ask for things like news, weather, and information about what’s nearby. It's official. What makes them different? Price: $179.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy.
What Brick and Mortar Retailers Can Learn from Amazon
It's All About Revenue
AUGUST 8, 2016
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.
How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
JUNE 30, 2016
As Fast Company contributor Jessica Weiss put it : TOMS669 has integrated old-fashioned, for-profit entrepreneurship with new-wave, bleeding-heart philanthropy.". Don't be afraid to be a little bold in your marketing to get the best results from this approach. 7) Amazon Prime: Use subscriptions to bolster the experience. Which is exactly what Amazon created in the form of Prime.
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. posed six questions to Mr. Niwayama. 1. No plans now.
Amazon Launches B2B Business
Social Media B2B
APRIL 26, 2012
As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes?
One Company | One City | One Lattice
JANUARY 25, 2016
Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Amazon gift cards were the prize – who doesn’t love that?!) Does your company’s president rap to his own version of “Ice Ice Baby”?
Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
FEBRUARY 21, 2017
First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year. So, maybe you can’t out-Amazon Amazon.
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. As the face of your company, your customer-facing teams are the front line in sometimes tense situations. Author: Kristen Kaighn I have a confession.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. The company can’t track down all false reviewers, but they can nab a select few who offered services through Fiverr. So, what happens now?
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services. email marketing Amazon google keo marketing
Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials
APRIL 29, 2013
billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy. Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. One reason being, companies no longer need to purchase, install, and configure expensive hardware in-house.
7 Companies That Should Buy Medium, Because Why Not?
JANUARY 12, 2017
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Amazon. Salesforce.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
Why does Facebook want to build a phone?
FEBRUARY 1, 2017
Amazon’s Fire Phone flamed out, but Amazon has had some success with its Fire tablet , as has Microsoft with its Surface. What seems to be happening more and more is that each one of these companies rake in so much cash that they just can’t help themselves from getting into everyone else’s business. All the cool kids are doing it. There might be no grand plan.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly beginning to impact the world of B2B purchasing. High perceived risk.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
How Amazon Won in Barnes & Noble’s Breakup with Microsoft
FEBRUARY 11, 2015
It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. In the most recent quarter, Nook revenue decreased by a whopping 41%, resulting in a huge loss for both companies. How Amazon Won in the Divorce.
Are You Building a Company or Just Laying “Marketing Brick”?
SEPTEMBER 15, 2015
Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? And while they could have sold other products in the company, they instead started selling more and more of our division’s products. Available through Barnes and Noble , Amazon, Kindle, and even free on the internet.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products. For the B2C Marketers: Red Bull. Ah-yes!
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Now, our client targeted specific companies (especially those he mentioned in the assessment) on LinkedIn and provided prospects with challenger content that was specific to their issues.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3.
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.
What content to blog for Google search success
NOVEMBER 29, 2016
Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.” What to Write? It’s diabolically simple. have at least a dozen topics that you can write immediately. You heard me. Go do it!
The market disruptor no one talks about
MAY 9, 2016
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. The ripple effects of the Amazon cloud will far exceed anything Uber or Airbnb create.
Mastering Brand Loyalty: What Subscription Service Companies Do Differently
Modern B2B Marketing
SEPTEMBER 21, 2015
From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. Customers do.
Mobile marketing must-haves in 2017
JANUARY 19, 2017
We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. Not only are traditional analytics companies adapting to mobile platform, but there’s an emergence of a new technology called predictive analytics that is vastly altering the way marketers target their leads. will come out ahead in 2017.
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! Mark Zuckerberg is taking revenge like a jilted lover. Facebook and Snapchat … AT WAR? WOWZERS.
What is Social Media Marketing?
DECEMBER 2, 2014
have been putting together my company’s capabilities deck and have really had to think about this very carefully. Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.”
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. And the free ones? Want to learn more? Happy 2016.
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
JANUARY 14, 2017
In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Renewing Medium’s focus (6:52): Ev Williams, CEO of Medium, wrote about the company’s decision to reduce its team by one-third and to pivot Medium’s business model to more directly drive its original mission: “We set out to build a better publishing platform – one that allowed anyone to offer their stories and ideas to the world and that helped the great ones rise to the top. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.