Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Need some examples? Like this post?
What Brick and Mortar Retailers Can Learn from Amazon
It's All About Revenue
AUGUST 8, 2016
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy.
Amazon Launches B2B Business
Social Media B2B
APRIL 26, 2012
As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes?
One Company | One City | One Lattice
JANUARY 25, 2016
Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Amazon gift cards were the prize – who doesn’t love that?!) Does your company’s president rap to his own version of “Ice Ice Baby”?
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. As the face of your company, your customer-facing teams are the front line in sometimes tense situations. Author: Kristen Kaighn I have a confession.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. The company can’t track down all false reviewers, but they can nab a select few who offered services through Fiverr. So, what happens now?
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services. email marketing Amazon google keo marketing
7 Companies That Should Buy Medium, Because Why Not?
JANUARY 12, 2017
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Amazon. Salesforce.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. One reason being, companies no longer need to purchase, install, and configure expensive hardware in-house.
Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials
APRIL 29, 2013
billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy. Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode. The Amazon experience is clearly beginning to impact the world of B2B purchasing. High perceived risk.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .
How Amazon Won in Barnes & Noble’s Breakup with Microsoft
FEBRUARY 11, 2015
It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. In the most recent quarter, Nook revenue decreased by a whopping 41%, resulting in a huge loss for both companies. How Amazon Won in the Divorce.
Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
DECEMBER 6, 2016
With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up. https://traffic.libsyn.com/fir/forimmed-64.mp3.
Are You Building a Company or Just Laying “Marketing Brick”?
SEPTEMBER 15, 2015
Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? And while they could have sold other products in the company, they instead started selling more and more of our division’s products. Available through Barnes and Noble , Amazon, Kindle, and even free on the internet.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
positioning and messaging firm client of ours that serves B2B software and technology companies loves to create challenger content as he knows that challengers outperform all other seller profiles. Now, our client targeted specific companies (especially those he mentioned in the assessment) on LinkedIn and provided prospects with challenger content that was specific to their issues.
What content to blog for Google search success
NOVEMBER 29, 2016
Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.” What to Write? It’s diabolically simple. have at least a dozen topics that you can write immediately. You heard me. Go do it!
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.
The market disruptor no one talks about
MAY 9, 2016
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. The ripple effects of the Amazon cloud will far exceed anything Uber or Airbnb create.
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products. For the B2C Marketers: Red Bull. Ah-yes!
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. And the free ones? Want to learn more? Happy 2016.
What is Social Media Marketing?
DECEMBER 2, 2014
have been putting together my company’s capabilities deck and have really had to think about this very carefully. Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.”
Tools I use to amplify social campaigns
JUNE 30, 2015
The SOCi platform is an enterprise platform, best suited to agencies and medium and large companies, allowing property management companies, for example, to harvest all the online content best suited to the needs of both the residents and prospective residents over some or all of the rental properties. What is it called when you stoke your followers into a dance frenzy? Engagement!
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Website speed check: As consumers become more tech savvy, they expect more from companies. Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices. Here are 10 tips to include in your holiday digital marketing plan.
What’s new in content marketing?
JULY 6, 2016
According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Visual media can have a large impact on consumers and can change the way your company is perceived. Automated Content. Niche Content. Multimedia Content. Influencer Content.
Mastering Brand Loyalty: What Subscription Service Companies Do Differently
Modern B2B Marketing
SEPTEMBER 21, 2015
From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. Customers do.
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
JANUARY 14, 2017
In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Renewing Medium’s focus (6:52): Ev Williams, CEO of Medium, wrote about the company’s decision to reduce its team by one-third and to pivot Medium’s business model to more directly drive its original mission: “We set out to build a better publishing platform – one that allowed anyone to offer their stories and ideas to the world and that helped the great ones rise to the top. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! Mark Zuckerberg is taking revenge like a jilted lover. Facebook and Snapchat … AT WAR? WOWZERS.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Follow Linkedin Company Page. So many worthwhile organization and companies have very many followers. While most clients have already chosen their home hashtag, it’s really important to do some serious research as a discovery to see which hashtags, followers, and keywords all your brother, sister, and competitor organizations, brands, and companies. followers. followers.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Aesthetics, usability, clear messaging – in a snapshot you can get an idea what the company does. Understand what this B2B company is about in a SIMPLE understandable language. First thing I look for on a site is 1) what the company actually *does*. Seriously what does the company do, why do I need them and how do I contact them?
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Amazon continues to set the gold standard for best practices in personalization. Posted in behavioral targeting Personalization. What does personalization really mean? It makes sense.
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. You need to be explicit.