Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
What Brick and Mortar Retailers Can Learn from Amazon
It's All About Revenue
AUGUST 8, 2016
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy.
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. As the face of your company, your customer-facing teams are the front line in sometimes tense situations. Author: Kristen Kaighn I have a confession.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. The company can’t track down all false reviewers, but they can nab a select few who offered services through Fiverr. So, what happens now?
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Other companies may be slower to embrace a new email service, especially if they have become comfortable with using Gmail and the complementary Google services. email marketing Amazon google keo marketing
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. One reason being, companies no longer need to purchase, install, and configure expensive hardware in-house.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials
APRIL 29, 2013
billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy. Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9
How Amazon Won in Barnes & Noble’s Breakup with Microsoft
FEBRUARY 11, 2015
It’s been a hard-fought battle for Barnes & Noble, the company that developed and owns the Nook. If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. In the most recent quarter, Nook revenue decreased by a whopping 41%, resulting in a huge loss for both companies. How Amazon Won in the Divorce.
Are You Building a Company or Just Laying “Marketing Brick”?
SEPTEMBER 15, 2015
Are you building a business with your lead generation efforts that drive sales or are you spending the company’s money on tactics that have tepid responses? And while they could have sold other products in the company, they instead started selling more and more of our division’s products. Available through Barnes and Noble , Amazon, Kindle, and even free on the internet.
The market disruptor no one talks about
MAY 9, 2016
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Not the retailer, but the cloud computing division of that company. The ripple effects of the Amazon cloud will far exceed anything Uber or Airbnb create.
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Even the freebie open source MySQL is actually capable of amazing things. There’s more! It’s amazing stuff. And the free ones? Want to learn more? Happy 2016.
What’s new in content marketing?
JULY 6, 2016
According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Visual media can have a large impact on consumers and can change the way your company is perceived. Automated Content. Niche Content. Multimedia Content. Influencer Content.
What is Social Media Marketing?
DECEMBER 2, 2014
have been putting together my company’s capabilities deck and have really had to think about this very carefully. Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.”
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products. For the B2C Marketers: Red Bull. Ah-yes!
Tools I use to amplify social campaigns
JUNE 30, 2015
The SOCi platform is an enterprise platform, best suited to agencies and medium and large companies, allowing property management companies, for example, to harvest all the online content best suited to the needs of both the residents and prospective residents over some or all of the rental properties. What is it called when you stoke your followers into a dance frenzy? Engagement!
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? Amazon? Is this the salvation of Twitter or is this FOURTH AND LONG for the company? So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! Mark Zuckerberg is taking revenge like a jilted lover. Facebook and Snapchat … AT WAR? WOWZERS.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Follow Linkedin Company Page. So many worthwhile organization and companies have very many followers. While most clients have already chosen their home hashtag, it’s really important to do some serious research as a discovery to see which hashtags, followers, and keywords all your brother, sister, and competitor organizations, brands, and companies. followers. followers.
Mastering Brand Loyalty: What Subscription Service Companies Do Differently
Modern B2B Marketing
SEPTEMBER 21, 2015
From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. And it makes sense. Customers do.
Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
FEBRUARY 5, 2016
Those who do carry cards, then, are much more selective in the companies they trust with their money. The young-and-coming Simple Bank is an example of one finance industry company that does this well; check out what the bank calls “ Credit karma” reviews. Public Companies. The battle of fame vs. infamy is a constant for public companies. Finance. FINRA. Millennials.
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. You need to be explicit.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Aesthetics, usability, clear messaging – in a snapshot you can get an idea what the company does. Understand what this B2B company is about in a SIMPLE understandable language. First thing I look for on a site is 1) what the company actually *does*. Seriously what does the company do, why do I need them and how do I contact them?
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Amazon continues to set the gold standard for best practices in personalization. Posted in behavioral targeting Personalization. What does personalization really mean? It makes sense.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. That’s right, real time.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. About The Authors.
5 Ecommerce Companies Who Do Social Proof Right
JUNE 19, 2015
Lots of companies do this now, though. Amazon. Amazon manages to not only do both but to also make those bad reviews work in their favor. Social proof is sometimes misunderstood. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products. ModCloth. It’s a win-win. Betabrand.
2012: The Opportunity for the Few in the Year of More
Digital B2B Marketing
JANUARY 5, 2012
Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Individual marketers, companies or technologies are not creating the Year of More. Everyone wants a piece of the pie that only a handful of companies competed for a few years ago. The Roots of the Year of More 1.
Mobile Positioning: A Business Must
MAY 3, 2012
Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? And don’t forget about the Amazon Kindle, Windows Phone and BlackBerry. In fact, by 2015 more U.S.
Digital casualties: a new trust awakens
JANUARY 11, 2016
More and more people are switching from reputable hotel chains and taxi companies to consume similar services effectively provided by “the crowd”: a faceless, nameless, brandless group of people that we’ve never heard about before. Digital Technology airbnb Amazon Brand Trust digital privacy Facebook TripAdvisor twitter uber YelpLike this post?
The Bad News Is … You Are Meeting My Expectations
DECEMBER 9, 2013
There are only three possible impressions that a customer will walk away with having done business with you and/or your company. Social Sales Amazon Business Customer customer service Facebook LinkedIn sales Skype Social Media Marketing Related Stories Simple Tweaks to Improve Social Media Lead Conversion What Burning Facebook Questions Does YOUR Business Have?
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! “Some companies aren’t social and never will be.