ANNUITAS

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

The company has been adding connectors to all the key data sources that feed a data-driven marketing initiative. These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. But Salesforce is solving this in an innovative way.

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Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

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Salesforce’s AI Cloud Furthers its Full Journey GTM Vision

ANNUITAS

The company is calling this new set of tools its AI Cloud , although one might think of this as a sub-feature set across each of its primary applications clouds (e.g., The company has been throwing around the “AI-first” tagline at recent events, to reinforce just how much of an investment it is making in the area.