| | Amazon + Cold Calling + Product + Salesforce.com | 3 articles |
| Page 1 of 1 | Previous | Next | HUBSPOT OCTOBER 27, 2011 5 Reasons Not to Give Inbound Leads to an Outbound Sales Team a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. ” One of the biggest productivity killers in sales is giving a sales rep more than one core sales responsibility -- such as inbound lead qualification, outbound prospecting, closing, or account management. So, should you give inbound leads to your outbound sales team? | | | | | | | | HUBSPOT OCTOBER 18, 2011 Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). People hate outbound marketing (cold calls, spam, junk mail, etc.) What's not as obvious is the value of what I call second order promotion. Hope you enjoy it. Sorry. | |
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