5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
OCTOBER 27, 2011
This a guest post written by Aaron Ross, managing partner of Predictable Revenue, Inc. , a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. Inbound" Lead Qualification: commonly called "market response reps," they qualify marketing leads coming inbound through the website or 800-number. “No!” The 4 Core Sales Roles.
Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
MARCH 8, 2011
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. In industries that have formed in the last 10 or so years, the opposite seems to be happening where the winner takes all (or at least 80% of the market cap in that given industry). A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). People hate outbound marketing (cold calls, spam, junk mail, etc.) What's not as obvious is the value of what I call second order promotion. Hope you enjoy it. Sorry.