5 Reasons Not to Give Inbound Leads to an Outbound Sales Team
OCTOBER 27, 2011
a former sales director at Salesforce.com, and author of the Amazon best-seller, Predictable Revenue. ” One of the biggest productivity killers in sales is giving a sales rep more than one core sales responsibility -- such as inbound lead qualification, outbound prospecting, closing, or account management. So, should you give inbound leads to your outbound sales team?
Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia
MARCH 8, 2011
Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Dharmesh and I have been studying Salesforce.com since we were in school together 6 years ago at MIT when HubSpot was just a twinkle in our eyes. Why Raise More Money?
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). People hate outbound marketing (cold calls, spam, junk mail, etc.) What's not as obvious is the value of what I call second order promotion. Hope you enjoy it. Sorry.