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| | BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 1, 2013 [Amazon, CMO] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
'Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same.
| | BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 14, 2012 [Amazon, CMO] Why Digital Marketers Need to Get More Personal
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.
NOVEMBER 1, 2013 | BUZZ MARKETING FOR TECHNOLOGY
[Amazon, CMO] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
JUNE 5, 2013 | HUBSPOT
[Amazon, CMO] What You Need to Know This Morning: June 5, 2013
MAY 23, 2013 | B2B MARKETING INSIDER
[Amazon, CMO] Marketing Innovation Content Chat: It’s All About The Customer
NOVEMBER 14, 2012 | BUZZ MARKETING FOR TECHNOLOGY
[Amazon, CMO] Why Digital Marketers Need to Get More Personal
OCTOBER 26, 2011 | EARNEST ABOUT B2B
[Amazon, CMO] This is the week that was: Getting inside the minds of CMOs
JULY 7, 2010 | B2B MARKETING ZONE POSTS
[Amazon, CMO] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
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| | B2B MARKETING INSIDER
MAY 23, 2013 [Amazon, CMO] Marketing Innovation Content Chat: It’s All About The Customer
'What is the future of Marketing Innovation? think we’ll see more customer-centric CMO s. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences. The topic was the Future of Marketing and the main theme was that the future of marketing innovation will be all about the customer.
| | EARNEST ABOUT B2B
OCTOBER 26, 2011 [Amazon, CMO] This is the week that was: Getting inside the minds of CMOs
And as BlackBerry grovelled to their customers with app handouts ; the business, tech and marketing world rumbled on. European marketing advice of the week: Planning, developing and rolling out a marketing campaign in the UK can be a stressful, costly and time consuming task – let alone the difficulty in guaranteeing leads and a healthy ROI from the money you put in. However it is not just Apple on the war path, the other tech and online giants including Amazon, Facebook and Google are drawing the battle lines every day. Last week IBM released their global CMO study.
| | B2B MARKETING ZONE POSTS
JULY 7, 2010 [Amazon, CMO] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# marketers and business owners.
| | HUBSPOT
JUNE 5, 2013 [Amazon, CMO] What You Need to Know This Morning: June 5, 2013
'Happy Wednesday, marketers. 1) Amazon Ad Sales Surging. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. Who knew Amazon''s ads were doing so well? Moral of the story, marketers: Microsoft''s ad search business is the pits.
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