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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. However, brand loyalty online can be much more fleeting than it is offline. Don’t treat every customer the same.

Are CMOs Poised To Take Over Technology Purchasing?

It's All About Revenue

Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. Impressive, but this power increases the responsibilities of the CMO. CMO and CIO vs. CMO or CIO. CMO Corner Modern Marketing in Action

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Now Is The Best Time To Be A Marketer. Data: Be a data-driven marketer.

Trust 42

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales.

Marketing Innovation Content Chat: It’s All About The Customer

B2B Marketing Insider

What is the future of Marketing Innovation? think we’ll see more  customer-centric CMO s. Businesses will utilize  Big Data Marketing  and the power of all the digital information to create more personalized customer experiences. The topic was the Future of Marketing  and the main theme was that the future of marketing innovation will be all about the customer.

This is the week that was: Getting inside the minds of CMOs

Earnest about B2B

And as BlackBerry grovelled to their customers with app handouts ; the business, tech and marketing world rumbled on. European marketing advice of the week: Planning, developing and rolling out a marketing campaign in the UK can be a stressful, costly and time consuming task – let alone the difficulty in guaranteeing leads and a healthy ROI from the money you put in. However it is not just Apple on the war path, the other tech and online giants including Amazon, Facebook and Google are drawing the battle lines every day. Last week IBM released their global CMO study.

Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On

Modern B2B Marketing

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. Now Is The Best Time To Be A Marketer. Data: Be a data-driven marketer.

What You Need to Know This Morning: June 5, 2013

Hubspot

Happy Wednesday, marketers. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. Most of these ads are the ones that pop up when you search for a product on Amazon. Who knew Amazon''s ads were doing so well? 2) Microsoft Ad Biz Hurting.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? consider it an Owners Manual for B2B marketing today. June 2010. Enjoy.