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| | BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 14, 2012 Why Digital Marketers Need to Get More Personal
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.
| | EARNEST ABOUT B2B
OCTOBER 26, 2011 This is the week that was: Getting inside the minds of CMOs
And as BlackBerry grovelled to their customers with app handouts ; the business, tech and marketing world rumbled on. European marketing advice of the week: Planning, developing and rolling out a marketing campaign in the UK can be a stressful, costly and time consuming task – let alone the difficulty in guaranteeing leads and a healthy ROI from the money you put in. However it is not just Apple on the war path, the other tech and online giants including Amazon, Facebook and Google are drawing the battle lines every day. Last week IBM released their global CMO study.
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| | B2B MARKETING ZONE POSTS
JULY 7, 2010 Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Best of B2B Marketing. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# marketers and business owners.
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