What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
The Point
OCTOBER 29, 2014
Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The sheer volume of these data presents an unprecedented opportunity for marketers. The use of analytics in B2B marketing and sales is actually lagging other industries.
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