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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. Originally, Kodak had it right.

Product 216
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Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Tomorrow People

But when Antonia Wade, head of content and campaign marketing at Thomson Reuters received some timely product offerings from her newly purchased Amazon Alexa, she realized — as have other insightful people — that all buying decisions are emotional as well as rational. How Thomson Reuters shifted its focus from products to people.

Planning 136
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Leveraging Micro-Influencers To Gather Insight On Your Product 

Mailmunch

40% of Twitter users bought a product suggested by a Tweet. Now let’s focus on the advantages of leveraging micro-influencers to gather insight into your product. Honing Micro-influencers Insights For Product Research And Why That Matters. 74% of people base their purchase decisions on social network advice. Technically, no.

Product 52
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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

If you’ve got one to three of these best practices in place, Forrester would classify your B2B ecommerce program as being among the Explorers. If you want an example of a company that does this right, look to Amazon. Multichannel ecommerce also means, in part, building apps – and apps that offer product support.

eCommerce 121
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The Story Funnel-Matrix: Create Better Content With This Simple Diagram

Contently

Finally, as things start getting more serious, you talk about your products and services. The brand is mostly interested in staying top of mind, not driving conversions or talking about products. They’re stories meant to direct you to product deals that Groupon wants you to buy on one specific day. They obsess over it.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. Secondly, marketers can use data to put targeted messages in front of people who actually want the product, instead of people who don’t. Say a commercial aired on Lifetime for a Gerber product.

Privacy 133
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Have You Heard? Your Banking Customers Want Better Service

Salesforce Marketing Cloud

retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. These new avenues show banks can be agile and provide customers with the digital engagement they are used to from companies like Amazon or Uber. Forty-one percent of U.S. Customer experience is the future.

Service 97