What Is Privacy Forward and Why Does it Matter for Marketers?
Adobe Experience Cloud Blog
NOVEMBER 12, 2018
It was a moment of reckoning for online privacy. As a marketer, it’s important to understand privacy as it is part of the customer experience. That information combined with a user’s history can help build a persona around them. All that information is available to anyone. The Myth of the Walled Garden. Data Targeting.
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