Amazon, Class and Companies - B2B Marketing Zone

8 Data Points about the Importance of Customer Experience

Paul Gillin

AUGUST 30, 2013

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

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How B2B and B2C Marketing Are Different

Paul Gillin

JANUARY 20, 2011

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products. Long-term relationships.

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B2B Marketing Zone

Paul Gillin

8 Data Points about the Importance of Customer Experience

How B2B and B2C Marketing Are Different

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